About Matt
Go further, move faster and be stronger
Simple Things Done Savagely Well
I want to help you achieve your goals - and, to achieve your true potential.
Matt Nichol is a veteran strength and conditioning coach who has trained professional and elite amateur athletes since the late 1990’s, working with numerous individuals and teams.
Matt is an industry leader that hosts Canada’s premier summer, off-season hockey camp for top NHL players. Every year 25 NHL and 25 of the best amateur players get accepted into the program. Using the latest technology, equipment and scientific research Matt tailors training and nutritional plans to maximize his athlete’s performance.
Outside of his work with professional athletes and Olympians, sports teams and athletic associations, Matt has founded, directed, and partnered with several innovative companies. Most notably, in 2003 he invented a revolutionary new line of sport supplements that he used exclusively with the professional teams and athletes he was working with. In 2009, Matt chose to commercialize these formulas and make them available to athletes worldwide.
Matt was a founding partner and the product formulator at BioSteel Sports Nutrition, a manufacturer and distributor of nutritional sports supplements. During his tenure with the company, he helped BioSteel grow from a start-up with a shoestring budget to a multi-million dollar business with international distribution.
On October 1st, 2019, Biosteel was majority purchased by Canopy Growth Corp. Upon the sale of the business Matt took the opportunity to exit the company to focus on other business opportunities and his core interest: improving human high performance.