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Go further, move faster and be stronger!
Matt Nichol has been coaching professional and Olympic athletes for three decades and is recognized as one of the preeminent authorities in the world of sports performance. Matt has worked in the NFL and NHL and currently acts as a consultant for a number of professional athletes, teams and organizations with a specific interest in maximizing athletic performance by maximizing human health.
Outside of his work in athletics, Matt has founded, directed and partnered with several innovative companies. Most notably, he was the creator, founder and product formulator of Biosteel Sports Nutrition, a manufacturer and distributor of sports drinks and nutritional supplements. During his tenure with the company he helped Biosteel grow from a self funded start-up on a shoestring budget to a multi-million dollar business with global distribution.
On October 1st, 2019, Biosteel was majority purchased by Canopy Growth Corp at which point Matt sold 100% of his ownership position and took the opportunity to exit the company to focus on other business opportunities and his core interest: improving human high performance
Matt received his Bachelor of Concurrent Education from McGill University in Montreal, completing a double major in Physical Education and History and he received his Masters of Kinesiology/ Masters of Coaching from York University in Toronto.
While at McGill Matt was a league All Star and award winning member of the football team and a member of the provincial champion track and field team.
